Sales of the beer brand Bud Light reportedly declined significantly during this year’s Super Bowl as compared to previous big games. The news came after the brand lost its overall top spot in national beer sales to Modelo Especial following its marketing deal with transgender influencer Dylan Mulvaney.
Beer sales in general were significantly higher on Super Bowl Sunday compared to the average consumption day. However, Bud Light saw its traditional place as the most-drank beer on the day of the Super Bowl lost to Corona. During the game itself another Anheuser-Busch brand, Michelob Ultra led the overall sales.
Bud Light saw its overall sales during the Super Bowl decline by about half compared to last year.
Bud Light even sponsored a Super Bowl ad during its ongoing effort to try and rebuild its damaged brand.
By the end of last year, the beer brand’s sales were down about 30% year-over-year. The company’s rivals, including Modelo and Miller Lite each gained on the brand. Last year, Modelo Especial dethroned Bud Light as the most-sold beer type in the country.
Bud Light also received an unexpected assist from former President Donald Trump. The former president wrote on social media that the Mulvaney ad would go down as a “mistake of epic proportions, and for that a very big price was paid.”
The Bud Light ad was a mistake of epic proportions, and for that a very big price was paid, but Anheuser-Busch is not a Woke company, but I can give you plenty that are, am building a list, and might just release it for the World to see. Why not, the Radical Left does it…
— Donald J. Trump Posts From His Truth Social (@TrumpDailyPosts) February 6, 2024
However, Trump also wrote that Bud Light’s parent company “Anheuser-Busch is not a Woke company, but I can give you plenty that are, am building a list, and might just release it for the World to see.”
He wrote that the beer giant “spends $700 Million a year with our GREAT Farmers, employ 65 thousand Americans, of which 1,500 are Veterans and is a Founding Corporate Partner of Folds of Honor, which provides Scholarships for families of fallen Servicemen & Women.”
He also cited more than $30 million in donations and the granting of more than 44,000 scholarships.
Trump wrote that Anheuser-Busch is a “Great American Brand” and asked if the company deserved a “Second Chance?”
