Tampax has apologized and deleted a tweet after facing significant backlash on social media, as Twitter users deemed the post “sexual” and “inappropriate.”
The tampon company, which is owned by Procter & Gamble, sent out a tweet on Saturday which read: “You’re in their DMs. We’re in them. We are not the same.”
The tweet appeared to be a reference to the slang phrase “sliding into DMs,” which refers to directly messaging a person on social media, often to initiate a romantic relationship.
Tampax has since deleted the tweet and issued an apology.
“We messed up with our last tweet. We removed it and we apologize to everyone we offended. Respect is central to our brand values — our recent language did not reflect that. We have learned from this, and we will do better,” the post read.
We messed up with our last tweet. We removed it and we apologize to everyone we offended. Respect is central to our brand values – our recent language did not reflect that. We have learned from this, and we will do better.
— Tampax US (@Tampax) November 26, 2022
Before the company issued their apology, they initially doubled down and reshared the post, adding that they “refused to let Twitter shut down before we shared this tweet.”
The hashtag #BoycottTampax soon began trending on Twitter, and critics began accusing the company of sexualizing women.
“Real weird for a company that sells products made for woman’s natural bodily functions to make a tweet sexualizing woman for using their products…. lmfaooo fire ur social media manager, this is gross,” one critic wrote.
“So periods are now automatically sexual according to you?” another Twitter user asked.
“Your tweet is gross, it’s pedophilic. Who wrote this? Wait: I think I know the answer,” another responded.
“This took me several moments to understand as the vile misogyny was unexpected from a company that sells exclusively to women & girls. You really hate us,” another user said.
“Misogynist men making degrading jokes about women to make other misogynist men feel good — all behind the corporate logo,” another wrote.
Other users called the tweet “disgusting and creepy.”
This is not the first time that Tampax faced backlash for their advertisement. Just two years ago, the company was criticized after claiming that “not all people with periods are women,” pushing the radical left’s transgender ideology.
